ShopIgniter CEO Matt Compton on Raising $8M and the Growth of Ecommerce on Facebook

Founded back in 2008, when social shopping was an exciting but unproven idea, ShopIgniter has been building its business among clients who have real-world goods to sell online, with a focus on Facebook. And like some of its rivals have recently, the Portland, Ore. company has raised more funding, an $8 million second round led by Silicon Valley venture firm Trinity Ventures with existing investor Madrona Venture Group participating.The new interest is because brands that had been focused on gaining Facebook fans in past years are now looking for what do next, as chief executive Matt Compton tells us in an interview today. For many Page owners, that means selling direct. ShopIgniter has a set of interlocking products aimed...

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Facebook Announces PayPal Payouts to Developers for Credits Revenue

Facebook announced this morning that developers signing up for Facebook Credits now have PayPal as a payout option, increasing the flexibility developers have for monetzing apps through Facebook Credits.This is of particular importance to developers in countries where PayPal is really the only trusted payout option for developers. Payout is the means by which a developer converts in-app currency exchanges to real money that the developer can then deposit into its bank accounts. Facebook says that the PayPal option now doubles the number of countries where developers can begin integrating Facebook Credits to 22 countries total, including Turkey, India and Japan.Facebook Credits has been a slow road for certain social game...

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Why Facebook Ads Are Undervalued By 800%

Facebook advertising is even more powerful than previously thought.Advertising efficacy is usually assessed using the “last click,” meaning that the point of interaction right before the conversion is considered.  But this methodology has become outmoded in the context on Facebook advertising because people simply aren’t in buying phase when playing around on the social network, making it highly unlikely that a brand advertising on the site will get an immediate conversion.Most Facebook ad clicks lead to a conversion at a later time and through a different channel. But last click analysis would have inaccurately attributed these conversions to last channel in the purchase path.Quite often this shows search as the beneficiary because when people are ready to buy something...

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Posted in: Facebook Ads,Facebook Business,Facebook Developers Blog,Facebook Engineering,Facebook Marketing Solutions,Facebook Security,Help Center,Small Business Legal,Small Business Management

Google Leads Investment In Facebook Gamer Kabam

If you play Facebook games, then you are familiar with Kabam games. The company is the maker of Kingdoms of Camelot, Dragon of Atlantis and Glory of Rome. The company receives $85 million in a financing round led by Google’s venture arm, helping the startup expand in Asia, hire developers and make acquisitions.The investment is also being co-led by Pinnacle Ventures, and now values Kabam at about $500 million. The Bay Area company has raised $125 million since it started five years ago as a sports and social media group, but transformed into creator of social games. Kabam was formerly called Watercooler, and changed name last year. The size of its personnel has shot from 25 to 400 since 2010.Click here to read more on Social Tim...

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Posted in: cultura,Facebook games,Facebook Login,fotos,juegos y aplicaciones facebook,Kabam games,noticias,red,sociedad,trucos para facebook,tutoriales,videos,xing

PastPost Recalls What You Did On Facebook Last Year

Can’t remember what you did yesterday? Yeah, we can’t either. Well, a new application intends to fix that.PastPosts, created by tech veterans Jonathan Wegener, Matt Raoul and Benny Wong, sends users a daily email — if you didn’t log in every day last year, you only get messages on days that correspond to when you’d used Facebook in the prior year.The daily missive comes in an easy-to-read format showing wall comments, posted photos, status updates, and more from your personal Facebook archives.Wegener said the idea came from an app the guys created for Foursquare a few months ago called 4SquareAnd7YearsAgo that does pretty much the same thing.“The response to that product has been really positive and thousands of people have...

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Posted in: El Facebook,Facebook com,Facebook Login,Facebook Page,Facebook Photo,It Facebook,Join Facebook,Photo Facebook

Ex-MySpace Exec Launching Facebook Alternative

This is probably the most far-fetched pitch I’ve heard yet: a social network billing itself as an alternative to Facebook, created by MySpace alumni.MySpace, for the few of you that don’t know, literally was the Facebook alternative until Facebook beat them at their own game.Now there are plenty of social applications looking to fill gaps in Facebook’s experience. There are even a few that are trying to use privacy as the key selling point, just as Altly is.However, most of these startups never received traction and thus never received an investment of any significant size. Altly appears to be the exception, starting off with a round of funding from some influential investors.I can understand where the investors are coming from: Use Facebook’s branding to build a brand off of being...

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Posted in: Bebo,Cyworld,Facebook,FriendFeed,Friendster,Hi5,ibibo,Jaiku,Myspace,Netlog,Orkut,StudiVZ,Tagged,Tribe.net,Tuenti,Twitter,Vkontakte,Whispurr

SURVEY: 2 In 3 Small Businesses Are On Facebook

Roughly than two-thirds of small business owners have a presence on Facebook.That comes from a survey of 1,132 small business owners by Webs.com.Webs.com found that 68.6 percent, or 591 respondents, use Facebook the most for their business.Over three quarters of the survey respondents plan to increase their use of social media this year, while almost one in five plan to maintain the same amount of effort they did in 2010.And 25.3 percent said they update social media several times a day, while 16.7 percent said they posted once a day.When asked whether they see social media as a viable way to communicate with their customers, 62.1 percent responded “definitely,” while 34.3 percent said “sometimes,” and 3.7 percent said “not at all.”However,...

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Posted in: Business Internet Law,Facebook,Small Business,Small Business Health Care,Small Business Ideas Small,Small Business Legal,Small Business Management,Small Business Policy