ShopIgniter CEO Matt Compton on Raising $8M and the Growth of Ecommerce on Facebook

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Founded back in 2008, when social shopping was an exciting but unproven idea, ShopIgniter has been building its business among clients who have real-world goods to sell online, with a focus on Facebook. And like some of its rivals have recently, the Portland, Ore. company has raised more funding, an $8 million second round led by Silicon Valley venture firm Trinity Ventures with existing investor Madrona Venture Group participating.The new interest is because brands that had been focused on gaining Facebook fans in past years are now looking for what do next, as chief executive Matt Compton tells us in an interview today. For many Page owners, that means selling direct. ShopIgniter has a set of interlocking products aimed...
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Facebook Announces PayPal Payouts to Developers for Credits Revenue

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Facebook announced this morning that developers signing up for Facebook Credits now have PayPal as a payout option, increasing the flexibility developers have for monetzing apps through Facebook Credits.This is of particular importance to developers in countries where PayPal is really the only trusted payout option for developers. Payout is the means by which a developer converts in-app currency exchanges to real money that the developer can then deposit into its bank accounts. Facebook says that the PayPal option now doubles the number of countries where developers can begin integrating Facebook Credits to 22 countries total, including Turkey, India and Japan.Facebook Credits has been a slow road for certain social game...
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Why Facebook Ads Are Undervalued By 800%

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Facebook advertising is even more powerful than previously thought.Advertising efficacy is usually assessed using the “last click,” meaning that the point of interaction right before the conversion is considered.  But this methodology has become outmoded in the context on Facebook advertising because people simply aren’t in buying phase when playing around on the social network, making it highly unlikely that a brand advertising on the site will get an immediate conversion.Most Facebook ad clicks lead to a conversion at a later time and through a different channel. But last click analysis would have inaccurately attributed these conversions to last channel in the purchase path.Quite often this shows search as the beneficiary because when people are ready to buy something...
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Google Leads Investment In Facebook Gamer Kabam

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If you play Facebook games, then you are familiar with Kabam games. The company is the maker of Kingdoms of Camelot, Dragon of Atlantis and Glory of Rome. The company receives $85 million in a financing round led by Google’s venture arm, helping the startup expand in Asia, hire developers and make acquisitions.The investment is also being co-led by Pinnacle Ventures, and now values Kabam at about $500 million. The Bay Area company has raised $125 million since it started five years ago as a sports and social media group, but transformed into creator of social games. Kabam was formerly called Watercooler, and changed name last year. The size of its personnel has shot from 25 to 400 since 2010.Click here to read more on Social Tim...
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PastPost Recalls What You Did On Facebook Last Year

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Can’t remember what you did yesterday? Yeah, we can’t either. Well, a new application intends to fix that.PastPosts, created by tech veterans Jonathan Wegener, Matt Raoul and Benny Wong, sends users a daily email — if you didn’t log in every day last year, you only get messages on days that correspond to when you’d used Facebook in the prior year.The daily missive comes in an easy-to-read format showing wall comments, posted photos, status updates, and more from your personal Facebook archives.Wegener said the idea came from an app the guys created for Foursquare a few months ago called 4SquareAnd7YearsAgo that does pretty much the same thing.“The response to that product has been really positive and thousands of people have...
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Ex-MySpace Exec Launching Facebook Alternative

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This is probably the most far-fetched pitch I’ve heard yet: a social network billing itself as an alternative to Facebook, created by MySpace alumni.MySpace, for the few of you that don’t know, literally was the Facebook alternative until Facebook beat them at their own game.Now there are plenty of social applications looking to fill gaps in Facebook’s experience. There are even a few that are trying to use privacy as the key selling point, just as Altly is.However, most of these startups never received traction and thus never received an investment of any significant size. Altly appears to be the exception, starting off with a round of funding from some influential investors.I can understand where the investors are coming from: Use Facebook’s branding to build a brand off of being...
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SURVEY: 2 In 3 Small Businesses Are On Facebook

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Roughly than two-thirds of small business owners have a presence on Facebook.That comes from a survey of 1,132 small business owners by Webs.com.Webs.com found that 68.6 percent, or 591 respondents, use Facebook the most for their business.Over three quarters of the survey respondents plan to increase their use of social media this year, while almost one in five plan to maintain the same amount of effort they did in 2010.And 25.3 percent said they update social media several times a day, while 16.7 percent said they posted once a day.When asked whether they see social media as a viable way to communicate with their customers, 62.1 percent responded “definitely,” while 34.3 percent said “sometimes,” and 3.7 percent said “not at all.”However,...
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D.C. Facebook Employees Get A New Boss

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Joel Kaplan, a former staff member under George W. Bush, will join Facebook and lead the Washington D.C. office.Previously an executive vice president at Energy Future Holdings, Kaplan has very strong ties to the Republican party.Facebook is in need of growing the company’s D.C. efforts as they want to “demonstrate to policy makers that [they] are industry leaders in privacy, data security and safety,” the company said in a press release.Evelyn Rusli of the New York Times is calling this a “significant coup.” Given the increasing scrutiny surrounding Facebook’s privacy practices, it’s critical that they continue to add staff members to increase their influence within the beltway.It also sounds like a great career change for Joel Kaplan. According to the Times, he’s leaving a private...
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How To Succeed At Facebook Advertising

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Gordmans opened two new stores in Minneapolis and promoted them with several Facebook campaigns, working with BlitzLocal.com.They created two different types of campaigns: one advertising an event, and another advertising a tab. Both were targeted at the city level. Because the scope was so narrow, tests included adding the city name as part of the ad image itself. Overall though, these ads definitely helped in garnering more visitors.Sponsored Stories Outperformed Regular Facebook AdsThere are two types of sponsored stories – a sponsored like, which targets friends of your fans, and a Sponsored post, which shows messages to existing fans. Gordmans ran a highly targeted sponsored like ad:within the regions where the retailer has its...
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Facebook Users Counting Down To Memorial Day

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As the the holiday weekend approaches, the frequency of Facebook posts concerning Memorial Day increases in pace.Status updates and wall shares related to Memorial Day are going up at a rate of about one every few seconds as of this writing.This is based on our own admittedly unscientific keyword searches of Facebook posts by everyone; click here to see these results for yourself.Many people are asking each other what they have planned for the three-day weekend. They’re also sending invitations to barbeques and parties. Others are sharing details on Memorial Day weekend sales.Only the occasional post addresses the fact that the holiday honors those who’ve died in military service. However, we expect that type of posting to become more prevalent on Memorial Day itself.Meanwhile, a...
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VOTE: Would You Switch To Spotify On Facebook?

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Europe’s most popular streaming music service, Spotify, is coming to Facebook soon.Make that: as soon as Spotify completes negotiations with all of the major recording labels in the U.S.Once live, an icon leading to the music application may appear in the left-hand side of the Facebook home page.The imminent availability of Spotify on Facebook begs the question: Would you change your music listening habits? European readers, would you go to Facebook to get the service instead of how you might already be listening to it now?Let us know what you think by participating in the poll below. We’d love it if you could share your rationale for voting by posting a comment. And be sure to check back to see how everyone else is voti...
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SEO Social and Search: A Small Business Primer

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Decisions just got easier with the addition of new social features to Bing. By bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends by simply signing into Facebook. These features, available now, make it easy to see what people’s Facebook friends “like” across the Web, incorporate the collective IQ of the Web into their decision making, and conduct conversational searches. Decisions can now be made not just with facts, but with the opinions of trusted friends and collective wisdom from the Web, resulting in smarter, faster decisions. Also available today is the new Bing Bar, that includes the first universal “like” button, making it easy for ...
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Deals get Social

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A few months ago we launched Check-In Deals, to help you get special offers when you check in at local businesses from your mobile. Today we're going a step further and testing a new feature to help you find fun experiences to share with your favorite people: Deals on Facebook.Initially, Deals will be available to people in Atlanta, Austin, Dallas, San Diego, and San Francisco and we hope to expand this test to other cities in the future.Deals get socialWhile many Deals on Facebook offer discounts, it's more important to us that you find interesting experiences around you to do with friends.  We've worked with partners and local businesses to help deliver the best social activities in your area.  And once you've...
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How people are using Groups on Facebook

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It's always been easy to share with all your friends on Facebook, but until we introduced Groups last October, there wasn't a simple way to share with just a few people. Much of what we share in our daily lives is only meaningful to smaller groups of people, like our family, roommates, or co-workers. With Groups, you can create a private space to share with just those friends.In the six months since our launch, people have created over 50 million Groups on Facebook. It's grown quickly because of its social design. Instead of making everyone build and manage individual friend lists, one person can create a group for their families and everyone in the family gets to use it.We've received some great feedback about how people are using...
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Facebook, Inc. From Wikipedia, the free encyclopedia

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Facebook, Inc.TypePrivateFoundedCambridge, Massachusetts[1](2004)FounderMark ZuckerbergEduardo SaverinDustin MoskovitzChris HughesHeadquartersPalo Alto, California, U.S., will be moved to Menlo Park, California, U.S. in June 2011Area servedWorldwideKey peopleMark Zuckerberg (CEO)Chris Cox (VP of Product)Sheryl Sandberg (COO)Donald E. Graham (Chairman)Revenue US$2 billion (2010 est.)[2]Net incomeN/AEmployees2000+ (2011)[3]Websitefacebook.comIPv6 supportwww.v6.facebook.comAlexa rank 2 (May 2011)[4]Type of siteSocial networking serviceAdvertisingBanner ads, referral marketing, casual gamesRegistrationRequiredUsers600 million[5][6] (active in January 2011)Available...
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